Nestled in Armenia’s highlands, where craggy peaks pierce the heavens and lush valleys hold ancient whispers, nature crafts a symphony of raw, vibrant beauty. At INSIDE Skincare Lab, we channel this untamed energy into our 100% natural skincare, weaving wild-harvested treasures with cutting-edge science. 

Armenia’s extraordinary terroir — its mineral-rich volcanic soils, fierce sunlight, high-altitude air, and dramatic climate — produces plants with unmatched bioactive potency, far surpassing those from ordinary soils. 

Forged by ancient volcanic eruptions, Armenia’s soils brim with minerals like potassium, magnesium, calcium, and trace elements such as zinc and copper. Unlike agricultural plains, designed for high-yield crops like corn, Armenia’s volcanic earth is porous and well-draining, with a slightly acidic to neutral pH that optimizes nutrient uptake. This lean, mineral-dense soil stresses plants, spurring them to produce potent secondary metabolites — antioxidants, flavonoids, and phenolic acids. 

Rose hips thriving in this nutrient-rich terrain boast high vitamin C levels, delivering radiant, collagen-enhancing benefits. Calendula, rooted in fertile valleys, yields soothing triterpenoids to calm irritation, while wild thyme, clinging to rocky outcrops, concentrates antimicrobial thymol for pure, balanced skin.

At elevations above 6,000 feet, Armenia’s thin atmosphere exposes plants to intense ultraviolet light, triggering a surge of protective antioxidants. These compounds shield plants from UV damage and, in skincare, combat free radicals that age skin. Lower oxygen levels at these altitudes slow plant metabolism, channeling energy into dense, high-quality compounds rather than rapid growth. Armenia’s sharp temperature swings — warm days giving way to cold nights — further coax plants to fortify their essential oils, enhancing their cleansing and soothing powers.

Our ethical wildcrafting preserves this raw potency, sustainably harvesting from Armenia’s pristine landscapes, not mass-farmed fields. 

Guided by science, our innovative extractions capture nature’s full brilliance, creating formulas that sync with your skin’s natural rhythm. INSIDE Skincare is a celebration of conscious beauty — nurturing your skin, self, and planet with transparency and care.

Feel the wild pulse of Armenia’s terroir in every product, unveiling a glow born from within.